Even by the middle of high school, many young athletes have spent seemingly endles of hours training and competing to develop their abilities on the court. Families may also have generously invested significant amounts of their time, effort and money to that development. Next, many hope to play at the collegiate level -- but hope alone will seldom get you there.
College coaches also hope to find talented athletes to bring into their programs. Coaches can often provide financial resources to help make that a reality..
Yet all the hoping in the world may not make this happen if the coach does not ever see the right athlete perform. This is where your basketball highlight reel may be invaluable.
Of course, you can make your own. Doesn't every busy coach love to watch amatuer video work? I guess that now you see the point in having your visual resume crafted professionally... better image quality, suitable musical accompaniment and experienced editing can all increase the probability of a college coach actually watching your presentation. This improves your chances of being identified as a prospect for consideration.